Cookie Policy
Last updated: 7 October 2026
Who we are
This policy covers rhealsuperfoods.com, run by Rheal Superfoods Ltd (company no. 10806949), Unit TB29 Turbine Way, Turbine Business Park, Sunderland, SR5 3NZ. Please read it alongside our Privacy Policy.
What cookies are
Cookies are small files saved on your device when you visit a website. We also use similar technologies that work the same way, such as pixels, tags and local storage. In this policy, "cookies" covers all of them.
How to control cookies
- In your browser: you can block or delete cookies in Chrome, Safari, Firefox or Edge. If you block essential cookies, your basket and checkout may stop working.
- Personalised ads: opt out with Google, Meta, or in the TikTok app under Settings and privacy > Ads.
- Google Analytics: install Google's opt-out browser add-on.
The cookies we use
Essential
These make the shop work: your basket, checkout, login and security. You can't switch them off without breaking the site.
| Provider | What it does | Typical duration |
|---|---|---|
| Shopify (incl. Shop Pay) | Runs the store, basket, checkout and account login | Session to 1 year |
| ConversionBear | Remembers that you've closed the cookie banner | Up to 1 year |
Functionality
These power site features like live chat, the product quiz, video and reviews.
| Provider | What it does | Typical duration |
|---|---|---|
| Gorgias | Live chat and customer support | Up to 1 year |
| Octane AI | Product-finder quiz | Up to 1 year |
| Videowise | Shoppable video on product pages | Up to 1 year |
| Trustpilot | Reviews, loyalty and referral programme | Up to 1 year |
Analytics
These show us how people use the site, so we can improve it.
| Provider | What it does | Typical duration |
|---|---|---|
| Google Analytics | Site usage statistics | Up to 2 years |
| Microsoft Clarity | Heatmaps and session recordings | Up to 1 year |
| Intelligems | Testing different versions of pages and offers | Up to 1 year |
| PostHog, Amplitude | Product and site usage analytics | Up to 1 year |
Marketing
These measure our ads, promote our products on and off the site, and show you relevant Rheal ads elsewhere.
| Provider | What it does | Typical duration |
|---|---|---|
| Rebuy | Basket upsells and product recommendations | Up to 1 year |
| Hextom | Promotional banners and free-shipping bar | Up to 1 year |
| Triple Whale, Elevar | Measuring which channels lead to orders | Up to 1 year |
| Google Ads, Google Tag Manager | Ad measurement and remarketing | Up to 13 months |
| Meta (Facebook, Instagram) | Ad measurement and remarketing | Up to 90 days |
| TikTok | Ad measurement and remarketing | Up to 13 months |
| Klaviyo | Email and SMS personalisation (e.g. browse and basket reminders) | Up to 2 years |
| Awin | Affiliate partner tracking | Up to 1 year |
Who else uses this data
Google, Meta and TikTok also use the data their tags collect for their own purposes, such as improving their advertising services. We share responsibility with them for collecting it. Their own use is covered by their privacy policies: Google, Meta and TikTok.
For how we use personal data collected through cookies, and the legal basis we rely on, see our Privacy Policy.
International transfers
Some of these providers are based outside the UK, mainly in the US. Where your data leaves the UK, we rely on the safeguards in each provider's data processing terms, such as UK adequacy regulations or the ICO's International Data Transfer Addendum.
Changes to this policy
We review this policy at least once a year and whenever we add or remove a tool, and we update the date at the top when we do.
Contact us
If you have questions about cookies or your data, email support@rhealsuperfoods.com or write to the address above. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.
