Privacy Policy

Last updated 8th September 2025

Introduction

Welcome to Rheal (“Rheal,” “we,” or “us”) and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so we ask that you read it carefully.

 

Acceptance of Privacy Policy

By accessing or using rhealsuperfoods.com and any related websites, services, or applications (collectively, the “Rheal Services”), you agree to be bound by this Privacy Policy and all the terms incorporated herein by reference. By using the Rheal Services and/or submitting or collecting any personal data via the Rheal Services, you accept and expressly consent to the practices outlined in this Privacy Policy, including the collection, use, and sharing of your personal information.

If you do not agree to the terms of this Privacy Policy, you are not authorised to access, browse, or use the Rheal Services.

Our processing of personal information, such as your name, address, email address, or phone number, will be carried out in accordance with applicable privacy laws, including, but not limited to, the General Data Protection Regulation (“GDPR”) and the UK General Data Protection Regulation (“UK GDPR”).

 

1. Here is a list of the Personal Data we collect from you & how we use it:

1.1 Customers & Visitors - we collect some information that is necessary to fulfil and dispatch your purchase and communicate with you about your order. We collect your first and last name, billing address, shipping/delivery address and email address. Our website also collects some anonymous information on your visit to help us improve our website and service. This includes, but is not limited to, page visits, time spent on page, your location, referral source, searched terms, and discount codes used.

1.2 Email Marketing Subscribers - if you choose to subscribe to our email marketing updates, we will collect your email address. You can also choose to provide your first name and last name, which will allow us to include your name in our emails to you. This information is used to send out our latest news, recipes, written blogs and offers/promotions about our products and service. You can update your settings or unsubscribe from these at any time by using the unsubscribe links contained within our emails.

1.3 All Website Visitors - When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically-collected information as “Device Information”.

1.4 Text Marketing Terms and Conditions - We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications, you agree to these terms and conditions.By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

Your phone number, name, and purchase information will be shared with our SMS provider, Attentive Mobile Inc., a U.S.-based company. This data is used to send you targeted marketing messages and notifications via text. To deliver these messages, your phone number will be passed to a third-party SMS operator.

If you wish to unsubscribe from receiving text marketing messages and notifications, you can reply STOP to any message received from us, or use the unsubscribe link provided in our messages. Please note that using alternative words or phrases will not be recognized as a valid request to opt out. Message and data rates may apply.

For help or support, you can reply HELP to any message or contact us directly. To stop receiving messages, please follow the opt-out procedures above.

2. We collect Device Information using the following technologies:

2.1 “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

2.2 “Log files” track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

2.3 “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the website.

2.4 We use this information that we collect to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our online marketing campaigns).

2.5 When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and your Order Information.

 

3. Sharing your Personal Information

3.1 We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

3.2 We also use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

3.3 We also use Facebook Analytics to help us track traffic and conversions from paid advertising – you can read more about how Facebook uses your Personal Information here: https://www.facebook.com/full_data_use_policy.

3.4 For recipients of email marketing from us, we use a third party (Klaviyo) for our email campaigns. You can read Klaviyo's privacy policy by clicking here, and Terms by clicking here.

3.5 We also partner with Rakuten Advertising who drop cookies. Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalisation of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

Privacy Policy: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

Your Rights/Opt Out : https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/

3.6 For customers who make an online purchase from our website, we also transfer some of your Personal Information to our third party shipping partner ("courier"), which is necessary for your purchase to be delivered to you. This information includes your name and delivery/shipping address in order for your purchase to be delivered.

3.7 Finally, we may also share your Personal Information to comply with applicable laws and regulations; to respond to a legal obligation, witness summons, search warrant or other lawful request for information we have on file, or to otherwise protect our statutory rights.

3.8 We do not sell or release your Personal Information to third parties for their marketing purposes unless you agree otherwise.

 

4. Your Rights

If you are a UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

As we use some third party applications within the business, you can also contact us for information on their individual Privacy Policies. For any other information about how businesses acquire, store and use your data, please check the newly updated law on GDPR (General Data Protection Regulation).

For more information about our privacy practices or if you have any questions, please contact us by e-mail at support@rhealsuperfoods.com or by using the form on our Contact Us ("Get Help") page.

We may update this privacy policy from time to time in order to reflect changes to our services or for other operational, legal or regulatory reasons. This privacy policy is subject to change.