Privacy Policy

Last updated 17th September 2025

Introduction

Acceptance of Privacy Policy

Welcome to Rheal (“Rheal,” “we,” or “us”) and our Privacy Policy (“Privacy Policy”). This Privacy Policy is important and affects your legal rights, so we ask that you read it carefully.

By accessing or using rhealsuperfoods.com and any related websites, services, or applications (collectively, the “Rheal Services”), you agree to be bound by this Privacy Policy and all the terms incorporated herein by reference. By using the Rheal Services and/or submitting or collecting any personal data via the Rheal Services, you accept and expressly consent to the practices outlined in this Privacy Policy, including the collection, use, and sharing of your personal information. The ‘Rheal’ group refers to our UK business. We also collect your data if you have purchased from other sites selling Rheal Products (from Rheal directly) such as TikTok Shop and Amazon. We are responsible for the personal data we collect from you. This just means that we are in control of the data we collect from you and decide how we use it.

If you do not agree to the terms of this Privacy Policy, you are not authorized to access, browse, or use the Rheal Services.

Our processing of personal information, such as; your name, address, email address, or phone number, will be carried out in accordance with applicable privacy laws, including, but not limited to, the General Data Protection Regulation (“GDPR”) and the UK General Data Protection Regulation (“UK GDPR”).

1. Here is a list of the Personal data we collect from you & how we use it:

How you use our site depends on which information we collect. There are many different points when you give us your data, these include when you; use our site, purchase products, opt-in to marketing communications, engage with social media or our customer support team, respond to surveys, enter competitions, use refer-a-friend or review our products and services. When you interact with the Brand, you are giving us permission to collect your information.

Identity Data	Full Name, Title, Gender, Date of Birth, Email Address, Phone Number, and any username information from social media (social media handles)
Transactional Data	Billing address, Shipping Address, Payment Details including card information, Direct Debit and other bank information
Technical Data	Log files such as IP address, browser type, internet service provider, referring and exit pages, time stamps, location, cookies, time zone, search terms, page views, and any other device Information.
Tracking Data	Web beacons, cookies, tags and pixels are electronic files used to record how you browse and use the website.
Profile Data	Account username and passwords, orders made, survey/feedback responses, any preferences you have, and any custom categories we have made on your behalf.
Marketing Preferences	Opt in (or out) status on email, SMS and general marketing.
Special Category	Health information - e.g. contact sharing symptoms, health issues.

We only use your personal data in accordance with data protection laws.

We use your above personal data for many reasons, including:

To register you as a new customer and managing a sale with you
To contact you regarding your completion of registration process, or due to your order(s) with us.
To process your orders, manage payments for products/services, and deliver them to you.
To manage our relationship with you, including notifying you about changes to your order, our terms of service or privacy policy where applicable
To ask you to leave a review or take a survey, and complete a survey
To protect our business and website, including troubleshooting, maintenance and testing
For manage financial, tax and legal purposes
To monitor how you use our site, give you the best site experience, deliver relevant content and website advertisements to you and measure their effectiveness
To use data analytics to improve our products/services, websites, customer relationships and experiences
To make recommendations to you about goods and services that we think may be of interest to you on the basis of previous purchase behaviour.
For monitoring any fraudulent or illegal activity.

Customers & Visitors - Our website also collects some anonymous information on your visit to help us improve our website and service. This includes, but is not limited to, page visits, time spent on page, your location, referral source, searched terms, and discount codes used.

Email Marketing Subscribers - if you choose to subscribe to our email marketing updates, we will collect your email address. You can also choose to provide your first name and last name, which will allow us to include your name in our emails to you. This information is used to send out our latest news, recipes, written blogs and offers/promotions about our products and service. You can update your settings or unsubscribe from these at any time by using the unsubscribe links contained within our emails.

All Website Visitors - When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website. We refer to this automatically-collected information as “Device Information”.

Text Marketing Terms and Conditions -We are using a text messaging platform, which is subject to the following terms and conditions. By opting-in for our text marketing and notifications, you agree to these terms and conditions. By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

Your phone number, name, and purchase information will be shared with our SMS provider, Attentive Mobile Inc., a U.S.-based company. This data is used to send you targeted marketing messages and notifications via text. To deliver these messages, your phone number will be passed to a third-party SMS operator.

If you wish to unsubscribe from receiving text marketing messages and notifications, you can reply STOP to any message received from us, or use the unsubscribe link provided in our messages. Please note that using alternative words or phrases will not be recognized as a valid request to opt out. Message and data rates may apply.

For help or support, you can reply HELP to any message or contact us directly. To stop receiving messages, please follow the opt-out procedures above.

All data, except for Special Category Data, is collected and processed for our legitimate interest - which means in the interest of operating our business and being able to offer the best experience/product and service to you.

Special Data - We also collect some data that is considered a Special Category. This is information we collect during our Product Finder Quiz and/or through Customer Experience reachout. This data relates to sensitive health information, such as what your health concerns are or which symptoms you are experiencing. You have to give explicit consent for us to collect and process this data. When submitting this data, it is sent to our Customer Database (Klaviyo) and attached to your profile. This data is not used for targeting or profiling, and it is not shared outside of Rheal and the software we use. The purpose for collecting this special category data is for Rheal only and is for market research and to recommend the most suitable product for you on the quiz or during your conversation with Customer Experience directly. At any point, this data can be removed from our systems by requesting it is done so.

We will always act with care when it comes to your personal data. Our Special Category data is collected and processed based on individuals explicit consent. You can withdraw this consent at any time, by simply emailing us at support@rhealsuperfoods.com and asking us to do so.

Aggregated Data - We also collect, use and share statistical or demographic data for any purpose. This is known as Aggregated Data. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will never directly or indirectly reveal your identity.

Your failure to provide personal data - Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to set up a Rheal subscription or provide you with your order). In this case, we may have to cancel a product or service you have with us. If this happens, we will notify you.

2. We collect Device Information using the following technologies:

2.1 “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

2.2 “Log files” track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

2.3 “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the website.

2.4 We use this information that we collect to improve and optimise our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our online marketing campaigns).

2.5 When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and your Order Information.

3. Sharing your Personal Information

3.1 We share your Personal Information with third parties to help us use your Personal Information, as described above. We may share personal data with third parties, for the purpose of suppliers and other service providers who process data on our behalf, including those allow that us to operate as a business. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also may share personal data with any government agencies or for law enforcement purposes, where we are required to do so by law. All third parties we use, are required to respect the security of your personal data and ensure it is treated in accordance with the law. All third parties are only allowed to process any personal data based on our instruction and are not permitted to use it for their own purposes.

We also share data with third parties relating to marketing activities, advertising and analytics. You can find more information about this in our cookie policy. We may also share data with third parties to whom we may choose to transfer, sell or merge parts of our business or our assets, or those who we seek to acquire or merge with. Any chances made will handle or use your personal data in accordance with this privacy policy.

Occasionally, we may also include links to external websites (outside of the rhealsuperfoods domain). Any hyperlinks or references are provided for your convenience only. We have no control over third party websites and accept no legal responsibility for any content, material or information contained in them.

We have put measures in place so your personal data is protected from being accidentally lost, used, altered or accessed in an unauthorised way. Your personal data has limited access, restricted to Rheal employees, agents, contractors and any third party who have a purpose to know.

3.2 We also use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

3.3 We also use Facebook Analytics to help us track traffic and conversions from paid advertising – you can read more about how Facebook uses your Personal Information here: https://www.facebook.com/full_data_use_policy.

3.4 For recipients of email marketing from us, we use a third party (Klaviyo) for our email campaigns. You can read Klaviyo's privacy policy by clicking here, and Terms by clicking here.

3.5 We also partner with Rakuten Advertising who drop cookies. Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalisation of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

Your Rights/Opt Out : https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/

3.6 For customers who make an online purchase from our website, we also transfer some of your Personal Information to our third party shipping partner ("courier"), which is necessary for your purchase to be delivered to you. This information includes your name and delivery/shipping address in order for your purchase to be delivered.

3.7 Finally, we may also share your Personal Information to comply with applicable laws and regulations; to respond to a legal obligation, witness summons, search warrant or other lawful request for information we have on file, or to otherwise protect our statutory rights.

3.8 We do not sell or release your Personal Information to third parties for their marketing purposes unless you agree otherwise.

4. Your Rights

If you are a UK resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. As we use some third party applications within the business, you can also contact us for information on their individual Privacy Policies. For any other information about how businesses acquire, store and use your data, please check the newly updated law on GDPR (General Data Protection Regulation).

For more information about our privacy practices or if you have any questions, please contact us by e-mail at support@rhealsuperfoods.com or by using the form on our Contact Us page.

We may update this privacy policy from time to time in order to reflect changes to our services or for other operational, legal or regulatory reasons. This privacy policy is subject to change.